Two phases. First we find out what your sponsorship is worth. Then I go sell it.

A complete diagnostic of your sponsorship program across nine operational areas, paired with a working valuation model, a defensible rate card, and a target list of named brands. Three streams of research run in parallel over 30 days.

At delivery, you receive:

• A written audit across all 9 areas of the sponsorship program
• A working valuation model and a defensible rate card
• A tier structure with founding partner and category exclusivity positioning
• An activation playbook with execution standards at each tier
• Vertical-specific positioning frameworks for 4 sponsor categories
• A target prospect list with category prioritization
• A 3-year sales plan with realistic funnel math

Most organizations have inventory but no product. The first job is turning the raw assets you already own into something a brand will pay for, defend to their CMO, and renew.

• Tiered sponsorship packages: title, presenting, supporting, and category-level partners
• Pricing models for single-tournament, multi-tournament, and full-season commitments
• A professional sales deck and supporting materials suitable for national outreach
• Engagement metrics and post-event ROI reporting frameworks

What changes: You stop guessing what your sponsorships are worth and start defending the number with confidence.

You cannot close what you have not identified. Every engagement starts with a prospect list built from scratch and a real pipeline you can see into.

• A targeted list of regional and national brands with demonstrated youth sports interest
• Category prioritization across beverage, financial services, QSR, healthcare, sporting goods, and retail
• A running pipeline with weekly status visibility and deal-stage tracking

What changes: The conversation about sponsorship stops being “who do we know?” and becomes “which deals are at which stage?”

This is the part most providers will not actually do. Building a deck and handing it back is not closing.

• All outbound sponsor outreach, introductory calls, pitch meetings, and follow-up
• Negotiation of terms and pricing within guidelines agreed with your leadership
• Deal management end-to-end through signed agreement and first payment

What changes: Deals move forward without the executive director or commissioner making the calls.

Most sponsorship money still goes to physical signage. The bigger upside is in your digital footprint, and few youth sports orgs know how to package it. Ticketing impressions, streaming, social amplification, and proprietary player data all carry real value once they are specced and priced correctly.

• Digital placements specced across ticketing, streaming, social, and platform inventory
• An advertising framework with sponsor visibility standards and impression-based pricing
• Sponsor-ready digital assets and integrations, in coordination with your design team
• Sponsor education on the value of digital activation in youth sports

What changes: Your digital footprint stops being free inventory and starts being priced inventory.

Sponsorship is not a one-time build. The value compounds when someone is steering it as your footprint changes and existing partners come up for renewal.

• Sponsor relationship management and renewal strategy
• Upsell and expansion guidance for existing partners
• Strategic counsel as your tournament footprint grows
• Weekly check-ins and a monthly summary of pipeline activity, outreach metrics, and deal progress

What changes: Renewals and expansions stop being a scramble. They become a planned rhythm.